Based on recent reports and ongoing investigations, it is not accurate to say that Temu UK has "cleaned up its act". The platform continues to face significant scrutiny and has been accused of various issues, including selling unsafe products, using manipulative sales tactics, and potentially being linked to forced labour.

Key concerns and developments as of late 2024 and 2025 include:
Product Safety and Legality: European consumer organisations have conducted tests and found that many products sold on Temu are non-compliant with EU safety standards and potentially dangerous. Examples include toys with toxic chemicals or choking hazards, faulty electrical items, and inadequate protective gear. In July 2025, the European Commission issued preliminary findings that Temu is in breach of the Digital Services Act (DSA) for failing to properly assess the risks of illegal products on its marketplace.
Investigations and Legal Action: Temu is currently under formal investigation by the European Union over suspicions it is failing to prevent the sale of illegal products, using "addictive design" features, and lacking transparency in its recommender systems. Separately, 17 national consumer groups across Europe have filed complaints against Temu over its "manipulative practices" and lack of transparency.

Manipulative Practices ("Dark Patterns"): Consumer watchdogs allege Temu uses "dark patterns" and game-like reward programs to pressure consumers into spending more or to complicate account closures, which are breaches of EU consumer law.
Intellectual Property: Small UK businesses and artists continue to report instances of their designs and product photos being copied and sold without permission on the platform.

Forced Labour Concerns: A US congressional report in 2024 highlighted an "extremely high risk" that goods sold on Temu could have been made with forced labour, an issue that has led to calls for increased scrutiny in the UK as well.
Regulatory Scrutiny in the UK: While the UK has not introduced legislation mirroring the EU's direct action yet, the government is consulting on the customs treatment of low-value products, a move that could impact Temu's tax-free parcel advantage and lead to stricter enforcement of standards.

In essence, significant regulatory and consumer concerns remain, and recent actions indicate ongoing issues rather than a resolution of past problems.